Empowering Artisans, Preserving Traditions

Reviving India’s Artistic Heritage with Heart for Art

Join us in our efforts to do this!

Heart for Art is a Public Charitable Trust that promotes the traditional Arts & Crafts of India. We at Heart for Art, work towards bringing you products from the best artisans of India, who passionately create them! We create partnerships to find space for art and craft in private and public spaces and help craftsmen get back their pride and improve their living conditions. Our endeavor is to provide these products in the best traditions of artisanal masterpieces, yet adapted to contemporary lifestyles and sensibilities.

The Challenge

India’s industrialization and participation in the modern world economy is decades old. Despite that, millions of Indians still depend on indigenous modes of production, traditional skills and techniques to make a living based on handmade products. Artisans are the backbone of India’s non-farm rural economy, with an estimated 7 million artisans in India according to official figures (up to 200 million according to unofficial sources) engaged in craft production to earn a livelihood. However, propelled by loss of markets, declining skills and difficulty in catering to new markets, the number of Indian artisans has been rapidly decreasing, indicating the urgent need to re-invest in India’s artisans to safeguard history, culture and an important source of livelihood.

Why is this important?

By preserving crafts, we protect culture, create jobs, sustain the environment, celebrate artistry, empower communities, and promote global connections.

Cultural Heritage: Crafts reflect India’s diverse cultural heritage, traditions, and artistic expressions.

Economic Impact: Crafts provide jobs and support local communities, boosting the economy.

Sustainable Practices: Crafts often use eco-friendly techniques and materials, promoting sustainability.

Unique Artistic Expressions: Crafts showcase the creativity and distinct aesthetics of artisans.

Social Empowerment: Crafts empower marginalized groups and preserve cultural pride.

Global Cultural Exchange: Crafts foster cross-cultural understanding and appreciation worldwide.

How do we help?

Our Partners