“Our vision is to provide rural artisans of India multi-channel, contemporary marketing platforms to take their products to Indian and Global markets – INCREASE ARTISANAL INCOMES to bring them into the middle class”
Our Mission includes:
EDUCATE CONSUMERS
on the Indian Art & Craft Story and get them to buy Indian Handicrafts by choice!
SKILL DEVELOPMENT
conduct educational, training and other activities on product creation & promotion of art and craft traditions
VALUE ADD – DESIGN
create new products, methoddologies, modern designs, processes and marketing channels to improve efficiency, scale and marketing of arts and crafts businesses through Indic Inspirations
MAKE IN INDIA WITH RURAL YOUTH
establish a model to train the next generation(s) and other students in art and craft to help keep the traditional arts and crafts alive and expand the existing base