Heart for Art is a Public Charitable Trust that promotes the traditional Arts & Crafts of India. We at Heart for Art, work towards bringing you products from the best artisans of India, who passionately create them! We create partnerships to find space for art and craft in private and public spaces and help craftsmen get back their pride and improve their living conditions. Our endeavor is to provide these products in the best traditions of artisanal masterpieces, yet adapted to contemporary lifestyles and sensibilities.

Through following verticals we try and help to increase  the livelihood and sales for our artisans.

  • Help artisans get MARKET ACCESS – Online portals listing assistance – Get assistance and funding to help specific artisans to exhibit and sell their products in melas, exhibitions and events
  • Commissioned Project
  • Workshops- We conduct SPONSORED WORKSHOPS – to get artisans and consumers to meet. We get the artisans from various art forms and conduct workshops at various schools, colleges and public places to help increase their reach and sales.
  • Training the artisans- –Heart for Art helps in training the artisans to improve product quality and relevance of products. 
  • Exhibitions for the artisans- We help artisans to participate in exhibitions so that it helps increase their livelihood
  • CONSUMER EDUCATION – Online and offline art and craft stories dissemination to increase awareness amongst citizens and consumers
  • ART & CRAFT TOURS Curation – for consumers to visit artisans places – with travel partners
  • FUND RAISING – for artisans to help restore or augment their capacities and for the welfare of their families
  • LIASIONING – with Corporates and Public Institutions to get Art and Craft works into Public and Private Spaces

Feb 2018 – RECOGNITION-Heart for Art Trust’s work and impact recognised at the World CSR Day Awards

Heart for Art Trust’s work and impact recognised at the World CSR Day Awards – “Purposeful Purpose” – award being received by Trustee Padmaja Bendigiri Jalihal at the Taj Lands End on Sunday, 18th Feb

Award presented by Babatomiwa Adesida – Pvt. Sector & Philanthropy Engagement Consultant, Sustainable Development Goals Fund, United Nations

Sept 2017 – Bestowed with the DEWANG MEHTA National Award

A proud moment …Our Founder Trustee Mrs. Padmaja Jalihal receiving the prestigious “NGO LEADERSHIP AWARD” Presented by Dewang Mehta National Awards on 26th September, 2017 at Indira Group of Institutes, Pune. The Dewang Mehta National Awards celebrates their 25th Silver Jubilee year in 2017. The recognition our efforts to increase rural livelihoods has brought in more pride and motivation to everyone onboard, at Heart for Art (HFA). The accomplishments by its leaders always motivate the organization as a whole to soar high and achieve more. The award has added more feathers to HFA’s crown of achievements. We at HFA hope to see more such milestones to cross, in our journey to success.

March 2017 – Heart for Art launches Art & Craft Tours with Black Swan Journeys

India’s exquisite craftsmanship and techniques are a reflection of our ancient history and times. However, unfortunately with time, we succumbed to the glamour of western culture and left the crafts community of India to struggle in the shadows.

Heart for Art Trust with the help of a travel agent tries to bridge the yawning gap between the country’s crafts community and the urban denizen. With our hands-on craft and art tours we want to unearth the cultural intricacies that provide a place its identity.

We are announcing our first three craft tours covering Tamil Nadu – Puducherry, Gujarat – Kutch and West Bengal – Odisha which include over fifteen unique types of arts and crafts in each tour. The tours will include workshops and interactions with local artisans.

These curated tours provide an unmatched opportunity for all art connoisseurs and amateurs, history buffs and knowledge seekers, to understand the different ethnologies, craft techniques and the native landscapes that influence the craft and its ecosystem.

Oct 2016 – RECOGNITION for the Social Impact we have created!

Award for Heart for Art’s work at the Yellow Ribbon NGO Fair – at the hands of Celebrity Actor, Tabu! Speaking on the occasion, Tabu said: “India as a country has abundance of cultural heritage. The diversity be it in the form a rare painting styles or exquisite handcrafted shawls to sarees and a range of other products is wide spread. But the irony is that some of this craftsmanship which goes back a few hundred years is dying. In this age of communication and technology there is a need to bring our heritage, art and artisans on the global platform.”

Heart for Art is doing just that!!

Padmaja Jalihal, Founding TRUSTEE, Heart for Art receiving the Award from Celebrity Actor Tabu, Parul Mehta, Chairperson Ishanya Foundation and Dr. Kulkarni, Chief of NABARD

Heart For Art Launches

Indic Inspirations

To focus on creating a LARGER IMPACT & MARKETS for India's Artisans - Heart for Art has created Indic Inspirations, that aspires to narrate stories of India’s Culture, Heritage, Traditions and Scientific achievements through inspired INDIC OBJECTS!

Many of the products that were offered by Heart for Art will continue to be offered by INDIC INSPIRATIONS

Checkout Indic Inspirations STORE